We say not to be critical, but to suggest there need to be greater understanding and enlightenment concerning making the internet a more accessible environment for everyone, especially those with disabilities. When we look at this same point in the online world, and in particular at web design, we are certain that many people would struggle to think about how any aspect of a website’s design would make it more accessible.
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In the offline world, everywhere you will see examples of how governments, businesses, organisations, and society as a whole have tried to make it easier for those with disabilities and assistive needs to live their lives as normally as possible, albeit there is a lot more that could be done. Avoiding functions that are not necessary, optimising image sizes and ensuring that you choose quality hosting are just a few of the steps you can take to ensure that your website loads quickly. Visitors hate it and click away, and Google knows when it is happening and subsequently downgrades that website’s ranking. #1: Page Loading Speeds Should Be Fast: Nothing will kill a website’s effectiveness and Google rankings more than pages that load slowly. Here are those 7 web design principles, in no particular order as none is more important than another. Likewise, when a business owner employs a website designer or web design agency, any hint that they are going to skip on some of these principles should be seen as a red flag. What we are saying is that even if a business owner wants their web designer to cut corners and create a website that does not adhere to these web design principles, the web designer should refuse. In other words, these principles are non-negotiable, not for a clients and for website designers.
These principles are so important that they are non-negotiable if any website design is going to come anywhere close to achieving its aims. With web design, as with any field which requires expertise, there are certain core principles that exist. Pages opening instantaneously, but Google will also frown upon slow page opening too, and that means your rankings plummet. Not only do mobile users expect instant gratification i.e. If your website has even a fraction of a second delay in opening any of the pages on mobile devices it is effectively dead in the water. To give you some help in ensuring your website is optimised for mobile SEO, here are 7 of the key SEO factors that you should focus on. That might seem like a stark warning, but it is given in the hope that if you have not already, you soon appreciate that mobile SEO is essential. What this means for your SEO efforts is that you must ensure that you implement mobile SEO, otherwise you are effectively telling Google that you are happy that over 50% of searches will not see your website appear.
Of all the SEO that might be carried out, with the massive growth in the use of mobile devices in recent years, it has come to the point where optimising for mobile has as much, and arguably, more importance, than optimising for desktop PCs. Some are minor and take a matter of seconds, others are more comprehensive and in reality, can take several weeks for Google’s algorithm to recognise them. Any business owner hoping to improve the amount of traffic their website receives by using SEO should know that multiple optimisations have to be assessed and implemented.
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